Groupon and Tiffany Haddish want to help you change Mom’s reaction, outdo your siblings and totally win Mother’s Day this year
Forty percent of Moms fake reactions to Mother’s Day gifts they don’t like, according to a new survey.
The study, conducted by market researchers OnePoll and commissioned by Groupon, looked at gift-giving habits for Mother’s Day and found that Moms are looking for more sentimental presents and time with their family this year. According to the results, Moms want the following for Mother’s Day: something with a sentimental meaning, to be taken out for brunch, a homemade item, a family trip or a simple card.
“You know that look you get when Mom says, ‘I’m not mad, just disappointed,’” says Haddish in Groupon’s Mother’s Day radio ad. “With Groupon, you can change the Mom look by getting her something she actually wants this Mother’s Day—time with her family. Take her to a great restaurant or get her tickets to a show.”
And it’s not only Moms who may be scrutinizing your gift choice– your siblings could be trying to one up you. It turns out that 66 percent of Americans check in with their siblings to see what they are getting for Mom. However, be careful what you share because 55 percent of those with a brother or sister will deliberately try to give their mom a better gift. Even when it comes to writing Mom’s card – 30 percent of people will consider what their siblings write in their card to ensure they aren’t upstaged.
The study also found that where you fall in terms of sibling order plays a role in how you approach Mother’s Day. While the average person spends $75, the data showed that it’s the middle child who ends up spending the most on Mom.
No matter your approach to Mother’s Day, one thing was universal from the results – people are really grateful for all that their moms have done for them. Putting food on the table was the number one thing that people were most grateful for when it came to their moms, followed by teaching respect for others, helping to learn manners, showing them how to be kind, doing laundry and exhibiting generosity.
For those that haven’t bought anything for Mom or want to avoid a fake reaction to their present, Groupon offers a number of meaningful Mother’s Day experiences and gifts that fit any budget, including luxurious massageand spa packages, amazing restaurant offers, new ways to explore her city and neighborhood to top national brands.
To view the complete Groupon Mother’s Day Gift Shop, please visit the Mother’s Day tab in the Groupon mobile app or http://gr.pn/mothersdaygiftshop.